Display Ad Requirements

Following the display ad specifications is an important part of running a successful campaign

Max file size: 150kb (Recommended)
Max animation length: 15 seconds
Max animation loops: 2

Supported Creative Types

• GIF, JPEG and PNG image files
• Third-party ad tags from approved ad servers (HTML or JavaScript)
• HTML5 (through third-party ad servers)

Animated Display Ads
We recommend a maximum of 18 frames per second with a maximum animation length of 18 seconds and no more than two loops. These ads can be run in “inUbanner”, preUroll and standard video.

Clicktags
Clicktags should be set up in the following format: clickTag Ads serving within an iFrame should open in a new window when clicked.
Example: ClickTag Actionscript Code: on (release) {getURL (clickTAG, “_blank”); 

Creative Backgrounds and Borders
On all ads with partially black, white or transparent backgrounds, you must add a visible border of contrasting color to the majority background color of the creative.

General Specifications

• Creative images must be clear, recognizable, and relevant
• Text appearing in the ad must be legible
• Creatives must occupy the entire space of the image size you’ve chosen
• Creatives cannot appear sideways or upside down
• Creatives cannot be segmented, contain multiple copies of themselves within the ad, or otherwise appear to be more than one ad
• Creatives must open a new page on click; they cannot open in the same page

Our standard 5 sizes are:

• 300 x 250 (medium rectangle)

• 336 x 280 (large medium rectangle)

• 160 x 600 (wide skyscraper)

• 728 x 90 (leaderboard)

• 320 x 50 (mobile leaderboard)

• 320 x 480 (mobile full-page)

Other supported ad sizes include:

• 300 x 50

• 300 x 600

• 320 x 50

• 336 x 280

• 970 x 250